Agency Search Advisors to Marketers

team bios

LAMP’s Team has been carefully selected whether employee or alliance colleague and consists only of highly seasoned professionals assembled into a customized team to best meet a client’s need.  We have worked together for many years on a variety of assignments ranging from agency search, agency compensation, benchmarking, media assessment and audit, performance evaluation models, incentive programs, agency transition work … and more. The important issue is that we are a team. We know one another, have worked in the trenches together, and are aligned and committed to the following:

  Providing our best thinking, solutions, and results to our clients

  Implementing best-practices in all of our practice areas, many of which we pioneered

  Providing relevant products and services that benefit our clients’ management of their marketing communications resources and ROI

  Enjoying our work together and with our clients as we love what we do

Though not all of us would need to work on every assignment, what happens is that all are available to provide input on a project as needed. In this way, our clients have the benefit of our collective thought leadership and intellectual capital to provide best-in-class service and practical solutions that add value to their needs.  Each assignment is led by Lee Anne and at her side is at least one other LAMP Team member.

Lee Anne is a creatively driven businesswoman. She trained at the Actors Studio in New York and was a June Taylor Dancer on the Jackie Gleason television show circa 1962-64. Her first job in advertising was at Ogilvy in media buying and then in account management. Her strong history in advertising includes executive positions at Dancer Fitzgerald (Saatchi) and Ketchum. As a co-founder of Morgan Anderson Consulting, she pioneered best practices in agency search and over the past two decades has conducted many agency reviews ranging from the very complex for major global marketers to the very small. Some of these include: YUM Brands/Pizza Hut, Sears, BMW, General Motors, Chrysler, Red Lobster, Gap/Old Navy, Visa, Eli Lilly, MasterCard, McGraw Hill, and Marriott. Lee Anne has a life-long interest in the fine and performing arts, and she is currently working on a writing and photojournalism project, Hello From Across the Decades, following “almost” in the footsteps of Steinbeck and Robert Frank in a cross country expedition revisiting her journey of fifty years ago and chronicling what “is” today in America. Lee Anne resides and works in the Hudson Valley of upstate New York.

Steve and Lee Anne have worked together for eight years. Prior to serving as a media management consultant, Steve was Media Director at Saatchi & Saatchi and Needham Harper. He was also President of Deutsch and Simmons Media and Market Research and Media Research Director at J Walter Thompson. Basic training took place at Nielsen Television Ratings where he began his career. Steve has authored media articles for Advertising Age, Adweek and the Harvard Business Review, as well as writing the Insight Brief on Maximizing Value From Your Media Agency for the Association of National Advertisers. He was voted among the top 100 most influential media people by Mediapost for two successive years.  Steve is principal of Steve Fajen Consulting and works out of his Manhattan office.

Alan and Lee Anne have worked together and/or supported one another in a variety of agency reviews over the past several years. Alan has an extremely strong client-side and agency history, particularly in CPG, food, retail, and franchise areas.  For the past 18 years, his focus has been independent consulting in Agency Search and related Agency Compensation matters.  He began his career in brand management at RJR Foods and working with such brands as Hawaiian Punch, College Inn and the Hostess portfolio. He also worked in brand management at Swingline and Fisher Radio.  He later transitioned to the agency side where he was in senior advertising account management at Ted Bates and DDB. Alan’s accounts included such iconic brand companies as Standard Brands, Heinz, and ITT Continental Baking. For the past 16 years he has consulted to the advertiser and agency communities as independent consultant. Alan is a frequent contributor to advertising industry trade organizations including ANA and 4As, and has written for Adage, Adweek, and the Journal of Financial Marketing & Advertising. Alan is a principal of Alan Krinsky Associates and resides in Manhattan.

Arthur and Lee Anne have worked together for over two decades on all types of assignments from agency search to creating incentive models and world-class databases for benchmarking agency economics. Arthur’s background was in Wall Street finance, Cable TV corporate management, and private law practice. Since co-founding a leading search and remuneration firm, Arthur’s practice areas have been agency contract/compensation alternative compensation methodologies, agency benchmarking, and agency financial stewardship. He is a frequent contributor to ANA publications and conferences, the author of many white papers and articles, and is frequently quoted in the financial and trade press on marketing communications issues. Arthur is a graduate of Brown University and Yale Law School, and resides in the Hudson Valley. He is an avid adventure traveler and art collector.  Arthur is co-founder and principal of Morgan Anderson Consulting.

Daniela has her CPA-equivalency and her professional expertise is agency operations, agency finance/budgets, scope of work and agency staffing benchmarking, and agency assessment. Her agency experience is global, and she has resided in the United States, Europe and Asia Pacific. She has a strong media agency background and prior to joining MAC she was Finance Director of Zenith Media and CFO at Saatchi for the Global P&G account having responsibility for agency compensation and contracts in all markets including U.S. She has her MS in Economics and Business from the University of Rome, resides in the Greater NY area, is an avocational potter/artist, and spends several times per year in Europe.

Karen has worked with Lee Anne for more than thirteen years and is an important contributor and administrator. She has worked on many agency searches including Pizza Hut, Gap/Old Navy, Visa, MasterCard, and Marriott to name just a few. Karen is also head of new business efforts and the company's databases among other responsibilities specific to client assignments. Karen attended Missouri State University, majoring in Communications before heading to the Big Apple where she graduated with a B.A. from Hunter College. She resides in Kansas City, MO with her family and is a mother of 4 and loves to travel and go camping when she gets the opportunity.