Agency Search Advisors to Marketers

capabilities

agency search

Agency searches are increasingly complex. And, at their best, they are artificial. They cannot replicate personal, real-time client and agency experience. Yet, the agency search process is one of the most important initiatives a marketer undertakes in support of its Brand.

LAMP provides marketers with independence, objectivity, and a depth of experience. Its Agency Search process has established “best practice” and “industry standards” for more than two decades for marketers — and other consultants too! Our process is adaptable, flexible, and responsive to the marketer’s strategic, tactical, and philosophic needs.

LAMP’s agency search process consists of thirteen steps, or milestones, beginning with the development of carefully honed agency selection criteria surfacing the most qualified, thoroughly vetted agency candidates. All of our agency screenings are zero-based so that we present the most accurate and relevant agency data to our clients. Built into the process are tools and techniques that clarify and codify agency capabilities and talent, presentation briefings, development of a high-level, relevant agency assignment, and objective evaluations and debriefs of final presentations. LAMP provides personal, hands-on attention throughout the agency search process.

It is LAMP preferred policy to provide an Engagement Start-Up and Transition Program to help reduce risks in the new client-agency partnership. This process begins with a one-to-two day hands-on, facilitated session for the core client-agency teams focusing on: action plans for agency transition needs, the establishment of immediate client-agency processes and protocols, delineation of roles and responsibilities, partnership guidelines, and rules of engagement for the First 100 Days of work together. It is at this point that we refine staffing, compensation/contract issues, and lay the foundational work for metrics used in performance evaluation and incentive programs

client-agency relations management

LAMP provides a range and depth of ‘best-practice’ services to support improved client-agency relations management for existing agencies. These include:

  SOW deliverables refinement, training, and benchmarking

  Creating two-way performance evaluation models

  Establishing incentive programs

  Assessment of best-in-class client and agency work practices

  Benchmarking agency staffing and economics

Our work produces actionable, codified, and solutions-based processes, protocols, and management tools for marketers. And, we always, always, ground our work in ‘best practices’ developed and fine-tuned over our years of experience in working with the very largest to the smallest of advertisers… in all disciplines and specialization.