Agency Search Advisors to Marketers

Lee Anne Morgan

Lee Anne Morgan & Partners provides a depth and breadth of best-in-class agency search services and search-related matters. LAMP's agency search practice ranges in work from small to large, complex assignments in the U.S. as well as globally. Our experience of more than two decades pioneering best practices in the agency search, review and selection space makes LAMP a leading practitioner of these services.

LAMP is a sister company of MorganAnderson Consulting. Lee Anne Morgan was a MAC co-founder and she continues today as a principal.  MAC is a premier consultancy known for its 20+ years expertise in agency compensation, benchmarking, and advertising financial management.

Our Points-of-Difference

  BEST PRACTICES: A best-practice agency search rich in its legacy of pioneering break-through processes in agency reviews

  UNPARALLELED EXPERIENCE: Breadth and depth of experience in virtually, if not all, business categories and all types of agency disciplines for the largest to some very small marketers

  SENIOR TALENT:Hands-on, personalized service of only seasoned consultants

  AGENCY FEES: We never take fees from agencies for any aspects of our review process

  VETTING: We conduct zero-based screenings for each review so that our vetting process yields up-to-the-minute, accurate information

  CLIENT-AGENCY ROUNDTABLES: Onsite Roundtable Sessions are conducted with finalist agencies to interact on strategy, creative, and/or media challenges enabling client and agency teams to experience how each responds to and works with the other

  START-UP AND FOLLOW-THROUGH: Once a new agency is selected, we help establish immediate actions plans, oversee an orderly transition, finalize the staffing, compensation and contract, and gain agreement on a performance evaluation framework and metrics to help ensure the success of the new agency's future work